Story provided By:Phil LeBeau and CNBC. Click here to view story: http://www.cnbc.com/id/19954011
Topics:Marketing | Western Europe | Eastern Europe | Economy (Global) | Technology | Automobile Industry
Sectors:Technology | Automobiles and Parts
Companies:DaimlerChrysler AG
If you are a Mercedes Benz fan, you may have already tuned in to the latest attempt by the automaker to reach out to buyers. It's called Mercedes-Benz.tv. It's actually on the Mercedes Benz Web site www.mercedes-benz.tv and it is perhaps one of the best sites run by an automaker, when it comes to advancing the placement of a brand.
Mercedes TV works because the content is varied and updated. This has long been a frustration I've heard from car buyers and enthusiasts. They go on-line, watch a video or news clip about a particular model or brand, and that's it. For weeks after that, the video is not updated. But with Mercedes TV, which recently launched, the videos are expected to be updated regularly. Also, the clips have variety ranging from a segment on designing the C-Class, to Mercedes Benz Fashion Week in Berlin, to the making of a Formula 1 commercial with Lewis Hamilton. Granted, you may not care for every clip, but with that amount of variety, you want to go back to the site on a regular basis. Check it out: www.mercedes-benz.tv.
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This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their car lease early. If you're looking to swap a lease or transfer out of your Mercedes car lease, please visit www.leasetrader.com.
Print | posted on Tuesday, July 31, 2007 1:23 PM