LeaseTrader.com in Business Week magazine
Nov. 12, 2007
What Women Want? in Their Wheels
Forget damsels in distress. About 1,000 women were asked by LeaseTrader.com what feature they wanted most in a car. Roadside assistance, considered a hot selling point for women, was picked by just 0.4%. A GPS navigation system: 3%. The top answer by far (62%): fold-down rear seats, for storage. Just how no-nonsense were the responses? The biggest vote-getter (42%) for "least useful" feature: a sunroof. "Women are most concerned with getting from A to B without hassle," says Joanne Helperin, editor of the Driving Woman blog at car site Edmunds.com. Helperin is surprised safety features didn't get more votes. (Antilock brakes got 1%). Top priorities of women on her site, she says, are safety and reliability.
--By David Kiley
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This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their Car Leases early. If you're looking to swap a lease or transfer out of your car lease, please visit www.leasetrader.com.
Print | posted on Thursday, November 08, 2007 10:37 PM