What Women Want—in Their Wheels
David Kiley
Business Week - Nov. 2, 2007
The following story was posted online at www.leasetrader.com.
Forget damsels in distress. About 1,000 women were asked by LeaseTrader.com what feature they wanted most in a car. Roadside assistance, considered a hot selling point for women, was picked by just 0.4%. A GPS navigation system: 3%. The top answer by far (62%): fold-down rear seats, for storage. Just how no-nonsense were the responses? The biggest vote-getter (42%) for "least useful" feature: a sunroof. "Women are most concerned with getting from A to B without hassle," says Joanne Helperin, editor of the Driving Woman blog at car site Edmunds.com. Helperin is surprised safety features didn't get more votes. (Antilock brakes got 1%). Top priorities of women on her site, she says, are safety and reliability.
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This story posted by LeaseTrader.com, the automotive service company that lets people transfer out of their Car Leases early. If you're looking to swap a lease or transfer out of your car lease, please visit www.leasetrader.com.
Print | posted on Friday, November 02, 2007 2:19 PM