Sergio Stiberman, CEO and founder of leaseTrader.com, discusses how he started the company back in 1998. According to the article, "What Stiberman wanted was a way to end his Car Leases early without excessive fees and payments. As the former owner of a consumer electronics business, he was also looking for a new venture, and with his car problems came a business solution: Create an exchange program for consumers to trade car leases. 'I realized there was a need from a consumer standpoint, and there was no one in the market doing it,' he says."
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Print | posted on Thursday, March 01, 2007 3:58 PM